Recent reports have surfaced regarding the potential pricing of the ROG Xbox Ally and Xbox Ally X handheld gaming devices before any official announcement from Xbox and ASUS. Speculation suggests that these devices might start at a price point of $800, significantly higher than the $400 MSRP for the 256 GB LCD Steam Deck.
Although Xbox’s own handheld console has been reportedly canceled, the June 8th Xbox Games Showcase provided insights into the future of Xbox handheld gaming. Xbox president Sarah Bond introduced the new ROG Xbox Ally and Ally X consoles, designed to let gamers enjoy a selection of popular titles from the Xbox Series X|S.
Shortly after the showcase, a partnership between Xbox and AMD was announced, aimed at enhancing the next generation of Xbox products, including home consoles, cloud technologies, and accessories. Details surrounding the Xbox Ally devices remain limited, but recent leaks have indicated the possible prices for each model.
Reports from 3DJuegos and Insider Gaming reveal that the Xbox Ally may be priced at €599 (approximately $699) in Europe, while the Xbox Ally X could retail for €899 (around $1,049). It’s important to note that these figures might be placeholder prices, and the official U.S. pricing has yet to be confirmed.
In comparison, the previous ASUS ROG Ally X with the Z1 Extreme chip is already priced similarly at €899, while the base ROG Ally generally ranges between €500 and €700. If the leaked pricing holds true, gamers can expect comparable costs for both the ROG and Xbox versions of these handhelds.
The ROG Xbox Ally and Ally X are slated for release in holiday 2025, with the next-generation Xbox console anticipated for 2027. Development efforts for this upcoming console continue at a rapid pace, paralleling projects like the ROG Xbox Ally and intended improvements to Windows 11, tailored for handheld gaming.