A recent report reveals an intriguing statistic: 1 in 5 Steam games released in 2025 incorporates Generative AI. This technology, while still in its infancy, has quickly been embraced by various developers, particularly those working on independent games with limited budgets. In January 2024, Valve mandated that developers disclose their use of AI in the game development process.
The data collected since this requirement has provided a wealth of insights into the adoption of Generative AI in the gaming industry. Although some developers express concerns about the technology, its application—especially among indie developers—continues to grow unabated. According to the latest statistics from Totally Human Media, over 7,800 games on Steam, comprising about 7% of the overall library, have reported incorporating Generative AI.
Notably, almost 20% of all games launched on Steam in 2025 acknowledged the use of this technology. A similar report released in 2024 indicated that approximately 1,000 titles had disclosed AI use, showing an astonishing increase of nearly 700% in just one year. The disclosures not only highlight the rapid integration of AI in game development but also specify how it is being utilized.
A substantial 60% of the reports indicate that developers are using AI for visual asset generation, including 2D and 3D models, textures, and character designs. Other applications include audio generation, text creation, marketing materials, and even programming code. Among the games, “My Summer Car” stands out as the most popular title utilizing AI, selling around 2.5 million units with AI incorporated solely in the generation of paintings within the game’s environment.
This raises an interesting question: Are players becoming more accepting of AI contributions, as evidenced by the game’s positive reception? Conversely, titles like “InZOI” allow players to generate unique items, catering to the demand for customization. It appears that gamers are increasingly open to games that rely on Generative AI, whether it’s a minor element or a more integral role in gameplay.
Steam itself functions as a comprehensive platform developed by Valve, enabling gamers to purchase, play, and modify their titles from a single location.