During the recent Nintendo general shareholders’ meeting, an investor raised concerns about the pricing of the Nintendo Switch 2, suggesting it might be too high for young gamers. In addressing these concerns, Nintendo’s president, Shuntaro Furukawa, maintained that the price reflects the system’s value and the features it offers.
Launched on June 5, the Switch 2 has quickly become the fastest-selling console ever, selling over 3.5 million units in its first four days. Despite its impressive sales, Nintendo is facing challenges in meeting the global demand for the console.
The base price of the Switch 2 is set at $450, with the Mario Kart World bundle priced at $500. However, potential changes in tariffs on imports from Japan and South Korea, set to take effect on August 1, might affect prices in the U.S.
During the meeting, Furukawa acknowledged that the Switch 2 is priced higher than past consoles.
He expressed confidence in the game’s value, emphasizing that Nintendo aims to deliver entertaining experiences that justify the cost. He also indicated that they would keep an eye on pricing to ensure it does not hinder accessibility for younger customers.
In response to concerns about rising development costs due to the Switch 2’s performance, Furukawa mentioned that Nintendo plans to expedite the production of select titles. However, he did not specify which intellectual properties would be prioritized.
As one of the best-selling products of 2025, the Switch 2’s demand and pricing could keep it in high demand even into 2026, leaving uncertainty about future pricing changes throughout its lifespan.