The global marketing campaign for Grand Theft Auto 6 is nearing its final stages, marking a promising development for fans. Rockstar’s recent hiring activity suggests that the company is confident in meeting the current release date for the game. In a trailer released in December 2023, Rockstar announced that GTA 6 would be available in 2025.
Initially, the release window was refined to Fall 2025, but it faced a setback and was delayed to 2026. Now, the scheduled launch date is May 26, 2026. In the excitement surrounding GTA 6, some fans speculate that features previously shown in trailers for Grand Theft Auto 5, but never included in the final game, may find their way into the upcoming title’s gameplay.
In the weeks after the announcement, industry observers hinted that there might be another delay for GTA 6, depending on its development. However, with the recent hiring trends, this possibility seems to diminish. Rockstar London is currently recruiting specialists in Quality Assurance and Release Management for 12-month contracts, likely related to localizing marketing materials for GTA 6 in ten different languages.
The temporary nature of these positions suggests that Rockstar is geared towards completing associated tasks within a set timeline, aligning with the anticipated release window for GTA 6. It’s important to note, however, that while 12-month contracts in the gaming industry are fairly standard for roles in QA and localization, they do not provide a definitive timeline for project completion. The unpredictability of game development often influences project schedules.
Nevertheless, the job listings indicate that Rockstar is preparing for a comprehensive global marketing campaign for GTA 6, covering at least eleven languages. The next update regarding the game’s progress is expected in early to mid-August 2025, coinciding with Take-Two’s release of its Q1 FY 2026 earnings report and subsequent discussions with analysts and investors about the highly anticipated title.