Adin Ross has recently criticized what he describes as the laziness of some of Kick’s top creators, arguing that this is a significant factor in the platform’s decision to end major exclusivity deals. He pointed out that many prominent streamers, including BruceDropEmOff, have become less engaged, opting for less original content such as watching movies during their streams and often not using facecams. The streaming landscape has shifted considerably, with Kick emerging as a serious contender against giants like Twitch and YouTube. Initially, Kick attracted attention for its more flexible policies and better revenue-sharing models, which led to high-profile streamers like Amouranth and xQc making the move from Twitch.
However, Ross believes that a decline in the quality of content of some streamers is causing Kick to reassess its strategy regarding lucrative contracts for top talent. Kick has been a source of both intrigue and controversy within the streaming community. On one hand, it is known for appealing benefits for streamers, while on the other, it faces scrutiny over its ties to the gambling platform Stake and various controversies involving its creators. In light of these issues, Ross has voiced his thoughts on the current state of Kick’s exclusivity deals.
He emphasized that several big-name streamers appear to become complacent once they sign with Kick, negatively impacting the platform’s appeal. Ross specifically mentioned BruceDropEmOff’s shift towards less demanding content, clarifying that he holds no personal grievances against him. While Ross’s own status was under scrutiny after he teased a departure from Kick, he recently reaffirmed his commitment to the platform. He has announced future projects, including plans for a 2025 awards show aimed at online creators and a roleplay server for the upcoming Grand Theft Auto 6, positioning himself as a continuing leader among Kick’s streamers.